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SPORT LIFESTYLE
NETWORK REBRAND
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Sport Lifestyle Network brings active lifestyle, sports, technology, and media industries to you via podcasts, newsletters, blogs, and videos.

Project Type
BRAND IDENTITY, STYLE GUIDE, WEBSITE DESIGN
TIMELINE
4 WEEKS
MY ROLE
LOGO CREATION, DESIGN STRATEGY, WEBSITE DESIGN
TOOLS
ILLUSTRATOR, PHOTOSHOP, AFTER EFFECTS, FIGMA, WEBFLOW
ORIGINAL LOGO

Sport Lifestyle Network sought a logo update for a modern, eye-catching, and sporty visual identity.

original SLN logo
ICON DESIGN
SLN Icon design
PRIMARY LOCKUP
SLN Primary Lockup
ICON HEIGHT
The height of the SLN icon is exactly one time that of the wordmark, to scale.
SEPARATION
The space between the icon and wordmark is equal to half the height of the wordmark.
VERTICAL ALIGNMENT
The bottom of the SLN icon should align exactly with the bottom of the wordmark.
IDENTITY SYSTEM
SLN Vertical Lockup
Vertical Lockup
SLN icon only
Icon-Only
SLN primary lockup
Primary Lockup
SLN wordmark
Workmark
PRIMARY COLOUR PALETTE
black
BLACK
PMS BLACK 6 C
CMYK: 100, 61, 32, 96
RGB: 16, 24, 32
HEX: #101820
charcoal
CHARCOAL
PMS 7540 C
CMYK: 14, 8, 4, 0
RGB: 75, 79, 84
HEX: #4B4F54
light grey
LIGHT GREY
PMS 427 C
CMYK: 14, 8, 4, 0
RGB: 208, 211, 212
HEX: #D0D3D4
dayglo green
DAYGLOW GREEN
PMS: 809 C
CMYK: 13, 81, 90, 2
RGB: 208, 255, 57
HEX: #D0FF39
LOGO BUMPER
PLACEMENT - SIGNAGE

When used on the exterior of the building, signage should follow the same left-aligned placement of the logo on other touchpoints.

Lightbox 01
Lightbox 02
PLACEMENT - MERCHANDISE

Branded merchandise like t-shirts, hats, and coffee mugs should all follow a left-aligned logo placement if possible.

SLN T-shirt front
SLN T-shirt back
PLACEMENT - SOCIAL MEDIA
SLN social mockup
PLACEMENT - ON THE WEB

On the Sport Lifestyle Network website, the logo will be placed in the upper left-hand corner of the navigation bar. Do not center the logo on screen, even on small screens.

Web placement
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